The Social Sell

How to captivate, connect and convert on social.

Posting but feel like you're pissing in the wind?

Wondering if you really do need to hire that expensive but well-marketed social media agency to do your content?

… or maybe you just have NFI who you're actually selling your product to?

Lucky for you babe, you're in the right place!

Grab a cuppa, actually, a wine might be more your style (and ours!) as we're about to blow your mind with what we're going to teach you.


CART CLOSES ON MONDAY SEPTEMBER 9TH AT 11.59PM.

 

"It’s not a common occurrence for the world to place two sales and marketing geniuses like these together in the same exact location for us all to benefit from.

Not only have I seen Cherie sell a health and wellness product by effectively storytelling the application of it to her child’s butthole, I’ve seen Peta use creative dance as a part of her customer experience.

They’re hilarious, incredibly talented, and totally unique. Which is exactly why you want some of their special sauce. Let them squeeze it all over you. You won’t regret it. (They’ve got stain remover to sell you too if it won’t come off)!"

- Alice Nicholls, The Whole Daily

The Social Sell was born from one too many G+T’s—like all incredible life decisions—and crafted over several months in between working on our own businesses.

Yep, your facilitators are actually practicing what they’re preaching. And this is why the course was created. After deciding there’s only so many articles we can write about make-shift butt plugs, we left our high-flying jobs in online publishing (lol) to pursue our own businesses.

It was only a matter of time—we’re talking weeks—that it took us to make the same cash money we were taking home in our other jobs. Naturally, everyone started asking us how we made it happen. Were we surprised at our success? Not at all!

Over the years we’d been mentored by the best, written for every top magazine in Australia, produced content and editorials for the top brands and in doing so, we had a resume that’d make most peoples jaws drop.

Without realising, we had a formula for content creation and the knowledge in our minds to know any new business venture or launch would be an absolute success.

So, with our G+T in hand, a bar napkin and a pen, we formulated the framework for The Social Sell. We brainstormed everything you need to know if you want your customers to make it rain with their dollars in your bank account and your brand to grow from strength to strength each month.

We sequenced our expertise in an easy to follow program that gets you clear on your branding, works out who your customer is, and uses wet-patch copy and boner inducing imagery that leaves them loyal to you for life. Oh, and we even teach you how to create an entire content pipeline so you have the framework of how your socials and branding will look for the coming months. I know, we're awesome, thank us later!

In our month intensive program, you'll learn to:

  • Brand yourself like a boss
  • Create Pinterest worthy pics
  • Write copy that cuts through the white noise
  • Figure out who you're even selling to
  • How to use some of the most popular platforms
  • Get the inside goss on all the hot tools, tips & tricks
  • How to keep your pipeline tight like a tiger
  • And, how to make sales from social in a snap!

And we deliver this via:

  • eGuides and worksheets for every module listed above
  • A total of 8 group coaching calls — x4 Q&A and x4 practical masterclasses
  • A Facebook community with Cherie and Peta to hold your hand and walk you through each step and answers questions during the duration of the program
  • The ability to mastermind with people who are also doing the work
  • And a few surprises along the way!


This course is closed for enrollment.

"Cherie and Peta are two powerhouses with their creativity, wit and innovative ability to produce killer content. They bring a fresh approach to where digital content creation is heading and explain how to do it in a way that's humorous, light and easy to understand."

- Lee Rekman, Founder, Lethal Digital

Let's take a look cover the course content

Intro - The Social Sell

What you can expect from The Social Sell including some shocking statistics, the framework of the course, personal developing and scheduling it all. Yep — this will be a course you actually purchase and finish! And complete very.single.task!

Brand yourself like a boss

Your brand is more than just a logo. It's your identity image, personality, communication and experience. It's what will get people to stop in the street, see a colour and think of you.

  • Brand identity template on who is your brand? If it was a person what would it be like?
  • Working out your brand traits and your voice
  • Developing your brands visual personality
  • Colours, fonts, visual design, imagery and more — super important to start with this before we dive into copywriting and photography! We want you to be crystal clear on this!
  • And designing the above to appeal to your ideal customer... which we'll also teach you how to do!

Who are you even selling to?

If you're targeting everyone, you're doing it wrong! For the sake of your brand, your time AND your ad spend, niche tighter than a ducks butt. We'll introduce you to someone very important to you — your ideal customer:

  • The purpose of an ideal customer
  • Working out who they are — what they look like, what they love, what they binge on when they go to the fridge at 10pm
  • Their pains, gains and interests
  • Learning their pain points so you can effectively solve them with your copy

Write copy that cuts through the white noise

This module is everything to do with sharing compelling words online that get read by more people than just your mamma. You will never have writers block or question your voice, actually, you'll find your voice. The words will fly out of your fingertips and will results in sales, engagement and messages saying, "I felt like you were speaking to me when you wrote that." It is our thickest module and you'll learn over 7 units:

  • The biggest lie you've been telling yourself — "I'm not a writer"
  • Everyone has an asshole: differentiating yourself in the sea of the same
  • Setting a writing intention is like foreplay for your copy
  • But is it a thumbstopper — writing content that actually gets read
  • You're comfy sharing your products but what about yourself — a lesson in vulnerability
  • A quick English lesson — but make it snappy for social
  • A PDF sheet on templates — for days when you've vommed your creative juice out.

Take pictures that pop

You don't need to buy that expensive DSLR camera or hire someone. You just need some guidance from two babes who take all their own pictures for social. Yep! Learning how to effectively use your iPhone is going to save your life. Soon you'll have your cousin ask you to shoot her wedding and you'll be the go-to photo taker at events! We'll teach you:

  • The foundations — rules, framing, negative space, depth, angles and more
  • Smartphone photography tips for thumbstopper photos
  • Using props that reflect your branding and composition and framing to look like images you'd find on Pinterest. Yep! You'll be capable of that
  • Photo editing apps to ensure cohesion of your feed
  • If you have a DSLR camera we'll teach you how to use the basics for that too and desktop editing programs

Which digital soap box is right for you

You might be lead to believe you need to use every platform to be a success — totally not the case. We help you discover where your ideal customer is hiding and tips on how to use these platforms. We specifically focus on Instagram and Facebook due to ease and the high volume of users.

  • The changing nature of social media and how to pivot
  • Getting the most out of your valuable social media real estate
  • Creating a snappy listicle bio!
  • Creating a shoppable social media
  • Selling through geotags and Instagram stories and all the things you thought were IMPOSSIBLE
  • Beating the algorithm
  • Content pillars for sharing online

Cultivating relationships with your audience

When it comes to sales, you need to date your customer before you dive in for the sell. This is what repels so many people online when content feels spammy and not personal. Here's what we'll learn when it comes to dating your customer:

  • Creating your customer service pillars
  • Cultivating community + 3 case studies and interview with our favourite brands
  • Sliding into the DMs and walking out with a sale — a tutorial
  • Working out what your community would look like and the best kind to suit your brand!

Keep your pipeline tight

The above won't really count unless you have a roadmap for putting it altogether. Our final module is your content marketing strategy you'll apply to create and distribute valuable, relevant and consistent content to attract and acquire your ideal customer.

  • Developing your content pillars for posting
  • Creating your customer journey (your content goal!)
  • Content marketing and sales funnels
  • Targeting and selling to the 4 main customer archetypes
  • Mapping out your marketing strategy
  • Examples of a sales funnel and content marketing strategy


Wondering if The Social Sell is for you? Well babe, are you...

  • Wondering what on earth a brand is
  • Looking at your Instagram and how it's a hotch-potch of reposted content
  • Struggling to find your voice and how you should portray yourself/your product online
  • Sitting and staring at your screen wondering what on earth to post
  • Wasting so many hours each day/week and have nothing to show for it
  • Starting to write something and instantly criticise every word you put down
  • Taking photos that don't at all show how awesome your product actually is
  • Looking at the photos you've taken and thinking your five-year-old could do a better job
  • Feeling that you're doomed because you don't have a DSLR... and then wondering what the F that acronym actually means
  • Wanting to target everyone, and in doing so, the only person who likes your posts is your mum
  • Feeling that everything looks a little 'home job' and wondering if you need to hire a professional or a VA to do it for you?

It sounds like The Social Sell is for you!

We aimed it towards people who want to sell their products and services on social media but have no idea where to start or they feel like something is missing.

If you're flinging shit at the wall and just hoping it sticks, you're in the right place.

If you're wondering how to engage your target customer without spending hundreds on ads each month, you're in the right place.

If you know you need to grow but you can't spend thousands on a private consultant, you're in the right place.

If you feel like you lack community and people around you who are also doing the work because your friends and family just don't get it, you're in the right place.

And if you're ready to invest the time, energy and resources into growing your brand and to drop the excuses and just do the f*cking work — you're in the right place!

The Social Sell is not for if you:

  • Are the kind of person to purchase a course and not do the work
  • Need someone to keep you accountable on a daily basis so you do the tasks and work you know you need to do
  • Can't find any time in your schedule to invest in your business
  • Are not wanting to grow your business on social
  • You think Cherie and Peta suck — lol, why are you here?!


Who are your facilitators?

Peta Serras

Founder of her company Professional Babe, Peta is a butter enthusiast, fan of a good em dash and a crude meme. She's a former Pilates Instructor who founded an award-winning studio in the Hunter Valley. She released a Pilates DVD and was the health contributor for Marie Claire, MiNDFOOD, Oxygen, Woman’s Day, Mamamia, Women’s Health & Fitness and Good Health magazine. Impressive, huh?

In April 2017, she sold her business to focus on writing and to build her own brand that saw her getting out of activewear for good. She spends her days, writing, educating and working as a business strategist.

Her business superpowers include:

  • Helping people realise they're a writer and they're capable of turning that 'head confetti' into killer content
  • Seeing the small gaps people avoid and overlook and how focussing/tweaking/changes these can result in the biggest improvements in your business
  • Cultivating a winning mindset. Self-development is her jam and her pep talks will make you stop, drop everything and do the work in your business you've been avoiding
  • She has also been known to weave in a dating anecdote or two, so who knows, you might get some dating advice when you're finding out how to cultivate a relationship with your customer.




Cherie Birks

Cavalier oil user, professional laundry dodger, and mother of dragons (ok, two rambunctious kids), Cherie Birks is mostly fuelled by strongly caffeinated soy milk. In a past life as a jeweller, Cherie worked for the first ecommerce diamond company in London, before she returned to Australia and became the executive editor for one of the country’s largest parenting websites.

Here she created content for national household brands like Domestos, Nestle, Blackmores, and Aldi, growing the readership of the parenting platform to over 4 million hits per month and 0.5 million followers on social media.

Determined to use her powers for scalable good, in 2017 Cherie dove right into her own business as a natural health educator. Here she gets to create, grow, and give value as much as she pleases, and teach people how to do the same in their own business.

Cherie’s business prowess include:

  • Capturing beautiful imagery that elicits an emotional response from an audience
  • Crafting copy that inspires connection and action, generating long lasting relationships
  • Creating value at every turn to inspire brand loyalty, repeat custom and friend referrals
  • Strategising action plans to reach business goals. You can call her MacGuyver ‘cause she could strategise her way out of car boot with nothing but a shoelace and a mintie wrapper

This course is closed for enrollment.

 

Frequently Asked Questions


Who the hell are Peta Serras and Cherie Birks?
We know what you're thinking — "why haven't I heard of these legends before?" We hear it all the time! If we took you all the way back to the start you'd need a cuppa, numerous snacks and at least two solid hours of reading time. So here's the precis — We both come from a background in online and print publishing; Think Marie Claire, Women's Health & Fitness, Good Health, MiNDFOOD and more. We were the ones responsible for those clickbait headlines that you love to hate. We both left around the same time to pursue our own online businesses and used the skills we learned in online publishing to promote, write and create our own content without having to pay a VA or contractors. And when we're not doing that, we work as businesses strategists and consultants.
What's this course all about?
I'm having a little laugh that you scrolled through the entire sales page with all the nitty-gritty information to find this question! If you scroll back up, you'll see the course structure, outlines and modules we'll work through in a four week period.
I don't do doTERRA, is this still for me?
You could have a subscription-based panty service or sell taco's on the side of the road and get so much value out of this course. It is designed for ANYONE who has a product to sell online, whether that be service-based, a network marketing product or something you whip up in your kitchen. If you want to learn how to sell your service or product online, this course is for you.
Woah! How come there's no payment plan?!
Couple of things. Firstly, did you know 35% of people who purchase a program with a payment plan will default on their payments? This can be from a couple of different things—new credit card and not enough funds being the main ones—but it's then up to us to chase these payments. Secondly, did you know neither of us have a VA or an assistant? So it would mean taking time out of our allocated time we've jotted into our schedules for this course to chase up payments. We know you'd be the kind of person to update their details or pay as soon as something happened, but you also know not everyone is like this. Potentially in the future it'll be something we offer.
When I buy this, does this mean a genie is going to pop out of a bottle and do the work for me?
Ha, no! What a comedian you are. You're going to do have to do the work yourself — that is the joy of having a business! This course will provide the framework for you to fill in and give you an idea of the process that's required if you're selling a product or service online. It will be up to you to figure out exactly what is involved in that. And a quick little tip whilst I've got you here — there's this notion that failing or not figuring something out the first time means you suck, it doesn't, it just means you're doing the work. It could take a couple of goes or continually reviewing modules to really get things to stick and for you to have clarity around something. As our mentor Brooke Castillo says, aim for B- work as if you're wanting things to be perfect it's never going to happen. This is also why you have lifetime access to the content and can follow the course along each time we run it — and we recommend it!
What format is it delivered?
The theory and workbooks will be saved via this teachable page. Once you've purchased the course, you'll set yourself up with a login that you'll use to access the course work. You'll also need to be on Facebook to participate in our lives and to mastermind with the other babes in our community. Don't have Facebook? It's free and easy to join and we promise we won't tell your Mother in Law you've got it!
Do you do refunds?
As per industry standard, we don't offer refunds on programs or resources that can be downloaded or digital training. We've sold digital resources for the past eight years and we're yet to have anyone email us with, "Wow, this stinks like a roadside poop on a balmy Summer day!" We've also capped the participants in each round to ensure we can support you as best as we can in the Facebook group. If you're having problems or need to ask a question please ask us, we'd be more than happy to help and workshop it through with you.
There's a spelling error!
#Awkward. But these things happen. Just flick us a message and we'll sort that right out!
Will you be personally answering every question and does this include private sessions and one-on-one support?
Yes and no. We will answer every question that is posted in our Facebook group when it is live. We understand the 'I'll just do this another time' mentality that you can have with online education. We didn't want that for this course which is why the Facebook community will be open for one month when our course kicks off. Ask as many questions as you wish in this time but after this date the group will be locked. This means you can still have access, search, watch the videos and soak up the goodness, but you'll be unable to post until we offer the next intake. If you're after one-on-one support, we both consult privately. If you need help with a particular part of you business, please contact us. We have reduced rates for members of The Social Sell.
Can I write my log-in on my Facebook wall for everyone to use?
Oh boy, you just made me laugh! We'd ask you to keep your username just for you and for you to only have access to the content provided. Anyone who is in violation of these terms will have their membership revoked and will not receive a refund.
I'm not based in Australia, can I still purchase this?
If you're anywhere in the world and you have access to a credit card and the internet you can purchase our course. Thank gosh you don't live on the moon is all I'll say!
 

Visualise where you could be six months from now if you showed up each day and had the framework to turn your vision into a reality.


You in?


Cherie and Peta Xx


A year from now you may wish you had started today — Karen Lamb



This course is closed for enrollment.